We help companies identify ‘Where to Play’ opportunities and build the right business model for future success.
We help companies build an optimal portfolio structure and define ‘How to Win’ with their assets & resources.
We help companies translate strategy into clear action through winning initiatives and best practice planning.
1. Category Potential
We map categories from a consumer and commercial basis to identify untapped value.
2. Future Scenarios
We predict and profile future scenarios that will impact growth and identify needed business model changes.
3. Opportunity Prioritisation
We quantify opportunities and review competitive risk to prioritise ‘Where to Play’.
1. Brand & Asset Classification
We establish the optimal portfolio structure and roles to best leverage company assets and prioritise resource.
2. Management Guidelines
We define clear ‘How to Win’ Guidelines (across Product, Price, Promotions, Placement) to enable line of sight from strategy to action.
3. Portfolio Optimisation
We evaluate opportunities for portfolio simplification which deliver synergy and cost saving.
1. Initiative Development
We develop and model initiative business cases to identify the investment and capabilities needed to win.
2. Planning Support
We create best practice planning frameworks, processes and tools to ensure consistent success.
3. Internal Management
We establish the internal roles and KPIs needed to drive performance and enable dynamic response.